Ask for the moon

Your words can change

Words can make you laugh. They can heal a hurt. They can persuade people to pitch in and help.

If you're trying to do good with words, then maybe we can help -- whether you're preparing to give a talk to five hundred people, meeting with one, or sitting alone at a desk, writing a proposal.

We've searched long and hard for the right words and the right way to say them. And we've found some answers along the way.

How We Work

I co founded Prospero Partners in 2007 with Wilder Gutterson. After ten fantastic years together, Wilder went on to a new career as a therapist. I held the fort down at Prospero, focussing on what I love best: writing and teaching, mostly for larger cultural organisations and universities.

Now it’s time for me to move on too (although not, you may be glad to hear, as a therapist).

As of May 31st, 2021, I will be taking no further clients through Prospero Partners, though I’ll continue to work with current clients. I’ll always love hearing from the many brilliant and big-hearted people I’ve met through Prospero, too, so I’ll keep this website and email live for another year. I especially hope to remain involved with the creative sector, which is so embattled right now and brings so much meaning and joy to us all. I’m a trustee of Wayward Productions and I love having — literally — a front-row seat for their great work.

I can look back now over more than thirty years as a fundraiser and charity consultant. There were days (there were years, actually) when I wondered what on earth I was doing. It wasn’t what I thought I was going to do. It wasn’t what I wanted to do. But it was what needed doing, and now to my surprise I find I’m glad and grateful.

Charities and universities are home to the best work and the best people on the planet. They’re where we cure illness and heal broken hearts, make great art, look after the poor and homeless, take a stand against all manner of evil, and try to save the environment from ourselves. If I’ve done none of these things myself, it’s a comfort to know that you — my colleagues and friends and clients – have done all this and more besides. Thank you for letting me work with you, and never, ever give up.



Our Values

Sun and waterfall
We’re kind. Because if you’re struggling to find the right words, you don’t need scolding. You need kindness.

We’re honest. Because when your voice can be stronger, you want somebody to tell you – and to help you speak up and write with power.

We’re ambitious. Because your words matter. You have stories to share from the front lines. You have the power to change other people’s lives. We’ll help you set your sights high, and we’ll help you get there.

We’re socially committed. We think that everyone deserves justice, safety, clean air, great medical care, and a chance to flourish. We worry, a lot, about growing inequalities and environmental damage. Like you, we want to find solutions, today.


And a bit more about us

Elizabeth LoudonI’m Elizabeth Loudon, the Director of Prospero Partners.

I was born in the UK. Then I lived in Massachusetts for 25 years. I have two passports, a mixed-up accent, and hands-on knowledge about the differences between British and American charities. (They’re fewer than you might think.)

I love great writing, and I’ve loved helping people who work for charities to tell their stories. I’ve taught writing at some top-tier colleges, I’ve published fiction and essays, and I hope to publish more. Since 1988, when I had a typewriter and white-out, I’ve written just about everything for charities and Universities that can be written: proposals and campaign case statements, appeals and letters, website copy and speeches, fundraising plans and reports. More recently, I’ve written 24 blog posts packed with practical tips for charity writers. You can still read these here, and I’ll be uploading more about writing and fundraising through my LinkedIn page.


Please stay in touch. And thank you, again, for everything you do.


To find our more about what we can do for you, please contact us.